Why developing your brand with content is more effective than advert.

Why developing your brand with content is more effective than advert.

Your brand is everything your business represent. Its that image that conjures up when your business or outfit is mentioned. Brand awareness is very important’ no wonder blue chip companies set aside a sizeable part of their budget for branding alone. Studies have equally shown a direct correlation between the extent of how recognised an organisation’s brand is and its performance in the market.

Why developing your brand with content is more effective than advert.

A better way to creating your Facebook Page

Well, this sound so simple but many a times I still get to see a lot of people making the same mistakes.  Forgive me for my choice of word: Mistake Facebook is undoubtedly the biggest social media network in our world today. I’ll spare you the statistics since that is...
Why developing your brand with content is more effective than advert.

Trust is not an option

We all do business. Now imagine this conversation. Man 1: Hello there, please borrow me a thousand bucks. My ATM card is expired, and it’s a weekend, I cant get the bank to issue me a new one. Man 2: Here you are [Gives him the cash] As far as the rule is concerned, a...
Why developing your brand with content is more effective than advert.

How to secure your Windows PC

I went down memory lane recollecting my encounter with Pc users. 4 out of 10 PC owners had their windows explorer crashing at one point or the other.70% of this lot had reformatted their operating system and were lucky to recover their files, the remaining 30% simply...
I need a website – how do I get one

I need a website – how do I get one

Many things should come to mind when people ask that question. I need a website. And almost simultaneously; how do I get one. Be it an organization, individual, religious body, NGO, committee of friends, etc. Setting up a website could be as simple as writing ABC and...
What does it take to be Exceptional

What does it take to be Exceptional

What does it take to be exceptional in a group of 100 or more with each having the same aspiration as you? I will tell you how, but first, let’s start with the preamble. We all want to be the best, standout from the crowd a few slogan tell us: either the best or...
Cashlite Policy of the Central Bank of Nigeria

Cashlite Policy of the Central Bank of Nigeria

The cashlite policy of the Central Bank of Nigeria is designed to reduce the number of cash based transactions in the economy and blah blah blah. Few are talking about the risk of the cashlite initiative. Well lets take it a bit official. Going Cashlite, that is a...